BCD elevates traveler safety and engagement with rules-based messaging technology, a core component of its TripSource platform

BCD’s proprietary message hub, developed specifically for corporate travel, delivered 94 million right-timed messages to travelers worldwide in 15+ languages in 2025. Since January, message volumes have increased by 12% YOY to a new average of 8.8 million messages monthly.

As travel programs face increased trip disruption, tighter budgets, and higher traveler expectations, clear and relevant communication at the right time is critical to traveler safety and program performance. The result is a smoother and safer trip experience for travelers and cost savings for the program. A core component of BCD’s TripSource platform, the message hub powers omnichannel communications across the travel ecosystem, connecting travelers, agents and travel managers seamlessly.

“We see a clear upward trend among our clients in campaigns to travelers”, said John Palomino, senior vice president, Core Systems and Enterprise Development at BCD. “Yet, many organizations miss opportunities to deliver important messages when they matter most, and have low visibility into whether those messages are actually changing behavior. By connecting to multiple systems and automating alerts across multiple channels, we keep travelers one step ahead and give programs the power to influence behavior instantaneously. Every program is unique, and we are enabling our clients to message how and when they need.”

The value of an integrated communication solution

Unlike standalone messaging solutions, BCD’s message hub offers distinct advantages that position BCD as a leader in travel communication technology:

• Reach the right travelers at the right moment: Integration with core systems like orders management and global crisis management ensure only relevant messages are sent – reducing noise, confusion and guaranteeing duty of care
• Adapt communications to program priorities: Outside of automated, real-time trip messages, customers can proactively guide traveler behavior through scheduled campaigns that align with program goals.
• Gain comprehensive visibility: Customers have clear visibility into message performance and traveler engagement, enabling them to measure impact, refine communications and continuously improve outcomes.
• Receive coordinated human support:Messages are shared in parallel with BCD agents when appropriate, enabling coordinated action. This ensures travelers receive consistent support, especially during unexpected changes or trip disruptions.

Trip communications are sent through an omnichannel mix of mobile push, in-app messaging, email and SMS. Messages are configured by language, timing and relevance, powered by an advanced rules engine that ensures timely, automated alerts and scheduled engagement aligned with client policies.

The BCD message hub is a standard benefit of the TripSource platform. 

For more information, visit www.bcdtravel.com.